A Beginner's Guide to Setting Up Clawly for Your Small Business in Under 10 Minutes
Running a small business means wearing every hat—sales, support, operations, admin. The admin part rarely moves the needle, but it still eats hours every week.
Clawly is a Telegram-based AI assistant that handles the repeatable work across your existing tools, from inbox triage to invoicing to CRM updates. This guide walks you through setup in under ten minutes, shows you which integrations to connect first, and gives you ready-to-use prompts so you can start delegating immediately.
What is Clawly and why small businesses use it
Clawly is a Telegram-based AI assistant that handles admin work across the tools you already use. You message it like you'd message a coworker, and it takes action—sending emails, creating invoices, updating your CRM, coordinating schedules. It connects to 60+ integrations, so instead of switching between apps all day, you delegate from one chat window.
For small business owners, the draw is practical. Hiring a human virtual assistant typically costs $1,500–$3,000 per month and takes weeks of interviewing and training. Clawly starts at $0, runs tasks instantly, and works 24/7 across every timezone. There's no onboarding period. You sign up, connect your tools, and start delegating within minutes.
The assistant also learns as you go. It picks up your communication style, remembers your preferences, and adapts to how your business operates. So the more you use it, the less you explain.
What you need before you start
Three things. That's it.
A Google account
Clawly uses Google for sign-up. One click, no forms to fill out, no new password to create. If you have Gmail, you're already set.
Telegram on your phone or desktop
Telegram is a free messaging app available on iOS, Android, Mac, Windows, and web browsers. If you haven't used it before, download it and create an account with your phone number. The whole process takes about two minutes.
This is where you'll chat with Clawly. Think of Telegram as the interface—your AI assistant lives inside it.
Your go-to business tools ready to connect
Have your login credentials handy for the tools you want to connect first. You don't have to link everything right away. Most people start with email or calendar since those touch nearly every part of running a business.
Once you've gathered your Google account, Telegram, and a tool or two to connect, you're ready.
How to set up Clawly step by step
Five steps. Each one takes a minute or less.
Step 1. Sign up with your Google account
Go to getclawly.com and click sign up. Authenticate with your Google account. No credit card required. No lengthy onboarding flow. You're in.
Step 2. Connect Telegram to Clawly
After signing up, a prompt appears asking you to link Telegram. Click it. Telegram opens with a message from Clawly. Tap start, and the connection is live.
Now Clawly shows up in your Telegram contacts like any other chat. You can message it from your phone while you're out, or from your desktop while you're working. Same assistant, wherever you are.
Step 3. Add your first integration
Open the integrations menu in your Clawly dashboard. You'll see a list of tools organized by category—email, calendar, CRM, invoicing, project management, and more.
Pick one you use daily. Gmail and Google Calendar are popular starting points because they're universal. When you select an integration, you'll go through an OAuth flow. OAuth is just a secure way of granting Clawly permission to read and act on your behalf without sharing your password. Click authorize, confirm the permissions, and you're connected.
Step 4. Send your first message
Open Telegram and find your Clawly chat. Type something simple:
- "Show me my calendar for today"
- "Summarize my unread emails"
- "What meetings do I have this week?"
Clawly responds in seconds. The experience feels like texting someone who already knows your schedule and inbox.
Step 5. Confirm your setup is working
Check that Clawly's response matches what you expected. If your calendar events appear correctly or your email summary looks accurate, you're good to go.
If something seems off, head back to your dashboard and check the integration permissions. Sometimes a quick reconnect solves the issue. Clawly also has a help section if you run into anything unusual.
Which integrations a business beginner connects first
With 60+ integrations available, it helps to know where to start. Here's what most small business owners connect first, and why.
Email and calendar tools
Gmail, Outlook, and Google Calendar unlock the tasks that eat the most time. Once connected, you can ask Clawly to:
- Summarize your inbox and flag urgent messages
- Draft follow-up emails based on recent conversations
- Find open slots for meetings and send availability to clients
Email and scheduling coordination are where most people feel the immediate time savings.
CRM and lead management platforms
HubSpot, Pipedrive, and Airtable let Clawly update contacts, log interactions, and track leads automatically. Instead of manually entering notes after every call, you message Clawly with the details and it updates your records.
- Contact updates: "Add a note to Sarah's profile that we discussed the Q3 proposal."
- Lead tracking: "Show me leads I haven't contacted in two weeks."
- Interaction logging: "Log that I sent the contract to Mike today."
Nothing falls through the cracks because your assistant remembers every conversation.
Invoicing and payment apps
Stripe, QuickBooks, and Green Invoice turn invoicing into a one-message task. You can create invoices, send payment reminders, and track expenses without opening another app.
For example: "Create an invoice for Acme Co for $500 for consulting services." Clawly generates it through your connected billing tool and sends it to your client.
Project management software
Asana, ClickUp, Notion, and Trello connect your task lists to Clawly. You can create tasks, update statuses, and check deadlines from chat.
If you're managing multiple projects, this keeps everything in sync without the constant tab-switching.
Tip: Start with two or three integrations. Add more as you discover which workflows benefit most from delegation.
Your first tasks to delegate right away
Seeing Clawly in action makes the value concrete. Here are four tasks you can hand off immediately, with sample messages you can copy and paste.
Triage your inbox and draft follow-ups
Try this: "Show me urgent emails from today and draft replies."
Clawly reads your inbox, identifies what's pressing, and prepares responses you can review before sending. You stay in control while skipping the sorting and typing.
This is especially useful on busy days when your inbox fills up faster than you can process it.
Create and send an invoice
Try this: "Create an invoice for Acme Co for $500 for consulting services."
Clawly generates the invoice through your connected billing tool and sends it to your client. What used to take five minutes of clicking through menus now takes five seconds of typing.
Schedule a meeting without the back and forth
Try this: "Find a time to meet with Sarah next week and send her options."
Clawly checks your calendar, identifies open slots, and handles the coordination. No more email ping-pong trying to find a time that works.
Update your CRM automatically
Try this: "Add a note to John's contact that we discussed pricing today."
Your records stay current without manual data entry. When you follow up next month, the context is already there waiting for you.
How Clawly learns and adapts to your workflows
Clawly isn't static. Over time, it picks up patterns in how you work.
It notices which tasks you delegate most often, how you phrase your emails, your typical meeting lengths, and your preferred response style. The more you use it, the less you explain. Eventually, a short message like "follow up with Mike" is enough because Clawly already knows what that means in your context.
The assistant can also act proactively once it understands your patterns. It might remind you about an unpaid invoice before you think to check, or flag a lead that hasn't been contacted in two weeks. Your assistant keeps pace as your operations change.
Free plan vs Pro plan and when to upgrade
Clawly offers a free tier so you can start delegating without any commitment. Here's how the plans compare:
| Feature | Free Plan | Pro Plan |
|---|---|---|
| Monthly messages | Limited | Unlimited |
| Integrations | Core tools | All 60+ |
| Proactive automation | Basic | Advanced |
| Price | $0 | $29/mo |
Start free. Upgrade when you're delegating daily or when you want access to deeper integrations and proactive features. There's no pressure to move up until you're ready.
Skip the admin and focus on growing your business
The repeatable work—inbox triage, invoice reminders, CRM updates, scheduling coordination—creates drag across your week. Clawly takes it on so you can spend time on clients, sales, and growth.
Ready in under a minute. No credit card required.
FAQs about setting up Clawly for your small business
What if I have never used Telegram before?
Telegram is free to download and works like any messaging app. Install it, create an account with your phone number, and you're ready to connect Clawly. The whole process takes a couple of minutes, and you don't have to learn anything complicated—if you can send a text message, you can use Telegram.
Can I connect multiple email accounts to Clawly?
Yes. You can connect multiple Gmail or Outlook accounts, and Clawly manages them all from one chat. This is handy if you run separate inboxes for different clients or projects, or if you have both a personal and business email you want to monitor.
What happens if Clawly completes a task incorrectly?
Clawly asks for confirmation before taking actions like sending emails or invoices. You review and approve before anything goes out, so mistakes get caught early. If something does go wrong, you can correct it and Clawly learns from the feedback.
How do I disconnect an integration after connecting it?
Go to your Clawly dashboard, find the integration, and click disconnect. Your data stays yours and is removed from Clawly's access immediately. You can reconnect anytime if you change your mind.
Does Clawly work on both mobile and desktop devices?
Yes. Since Clawly runs through Telegram, you can message it from your phone, tablet, or computer—wherever you work. Your assistant is always one message away, whether you're at your desk or on the go.
